As a Personal Chef, your desire is to make delicious meals that satisfy your customers so much that they become long-time, loyal customers. To accomplish that, you have to be good at what you do and focus on your Personal Chef marketing techniques. In order to find customers, they need to be able to find you. And most customers will be searching online more than any other place for a Personal Chef. Your 2017 marketing efforts should focus more on improving your Google ranking.
Why Google Is So Important to Personal Chef Marketing
Marketing is all about appealing to your target audience. One of the best ways to do that is to know what your audience is thinking, what they’re worried about, and what catches their interest. According to the experts at Google, one of the best ways to find this information is to know what your potential customers are searching for on Google.
Using this information has helped companies tailor their marketing efforts, making the customers feel understood. In a year full of negativity (politics, Zika, violence, and terrorist attacks), what’s the best way for entrepreneurs to tailor their marketing efforts?
Marketers did this really well back in 2009, right after the Great Recession. Advertisers focused making customers laugh or feel good, like Coca-Cola’s “Open Happiness” campaign. Focusing on the positive brought a breath of fresh air that attracted customers.
What 2016 Google Trends Mean For Personal Chef Marketing in 2017
How can a Personal Chef like you do the same thing in 2017? First of all, focus on what is termed “micro-moments.” These include:
- I want to go
- I want to know
- I want to buy
- I want to do
This is the way people navigate through life. Their Google searches reflect this. People are interested in the latest diets, the caloric load of foods (the top calorie searches for 2016, for instance, included the Big Mac, quinoa, and eggplant), and how to incorporate certain foods into their diet.
More people, particularly millennials, are searching for how to eat healthier, cook foods, and incorporate exotic ingredients. This trend will continue to grow in 2017. Understanding the types of ingredients, recipes, and dietary interests of your target market will be helpful to your marketing endeavors.
For example, these foods/recipes made Google’s “Top 5 Searched-for Recipes” list for 2016:
- Green Bean Casserole
- Brussels Sprouts
- Hashbrown Casserole
- Chicken Marsala
Being familiar with what your potential clients are looking for will help you to tailor your services (and marketing efforts) to meet their culinary needs and desires.
Google and Personal Chef Marketing: They Go Hand-in-Hand
If you want to start and/or grow your business, not only will you need to be a fantastic chef, you’ll need to know how to get your brand in front of potential customers. Utilizing Google’s best practices, making sure your website is SEO-strong, and knowing what your customers are looking for are keys to marketing your brand. You can make 2017 your best year ever by focusing more on building your Personal Chef marketing skills.